Our Story

Home Concept began in 1994 as a purveyor of furniture and lighting in Madison & Appleton WI. An innovative seller of an eclectic selection of lighting & home décor, Home Concept proudly delivers great home solutions with legendary Midwest values. Searching for the most creative and helpful products often left us unimpressed with both the quality and variety available. So we started designing and producing lighting and furniture under the Home Concept name. Our mission is to make your life better through creative designs and helpful products.

Home Concept’s mission is to make your life better with creative and helpful products. From lamp shades to stand up portable desks, when you buy the Home Concept brand, you’re not only getting a unique, innovative solution for your home, but you can also save time, space, money and even your health.